The World Power Foundation
Excerpted from "Chapter 1: The Basic Message"
The most powerful kind of writing is always clear, terse, and frank. Every sentence is a decision; every paragraph, a policy; and an entire essay is like a blitzkrieg on the truth. When writing is strongest, it has the aura of murder. Each word is fashioned like a bullet or a dagger. The text shows a total concentration of will. There is no going back, and very little discussion. The problems are immediate, and the solutions are surgical. The work is an experience, not merely a presentation.
The best way to read is out loud, standing up. Go as slowly as possible. The words should not be glanced over lightly. Extra effort is good for both of us. Feel the muscular certainly when you come across something that is true. The writing will be filled with blunt words and forceful sentences. The rhetoric will fit the message -- honest, decisive, and unsparing. Language at its best goes right to the body, therefore, words are chosen for their visceral impact. Every new idea should be experienced as an event.
A book is a weapon and should be criticised as such for its velocity, forcefulness, deftness, and accuracy. In order to be truly inspiring a piece of writing cannot come too far from the aura of blood and orgasm. Writers must also take responsibility for their works. Every reader must be looked on as a potential soldier for the writer's cause; and accordingly, every volume must be distributed with care.
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